Facebook has more young viewers during prime time than TV networks

Staff Nashville Business Journal

Forget about the growing number of cable stations, major television networks have a new competitor stealing viewers during prime-time viewing hours. It's Facebook.

According to a Bloomberg Business Week report, a Nielsen study found that Facebook now has more 18-to-24-year-olds online during prime-time hours than any of four major television networks.

According to the study, about 50 percent of users in that age group will access Facebook between 8 and 11 p.m. During daytime hours, Facebook generates an even larger audience among young users, the report said.

Facebook is expected to use the new data to promote its new TV-style online advertisements.

Source: http://feedproxy.google.com/~r/bizj_nashville/~3/Z4oGMh_PFUs/facebook-has-more-young-viewers-during.html

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